We live in an image-rich culture. The way things look matters.
Graphic design is not a gimmick or an optional extra. We have only two options: good design or bad design.
Design involves both visual communication and beautiful art — but it is more than that.
Design must be an act of service towards the people we seek to connect with.
Our designs will succeed or fail according to how well we serve others.
Often, ineffective designs aren’t especially ugly or boring — they’re just random!
Design needs a coherent rationale.
Good design blooms naturally out of the clear expression of good ideas.
My job is visual identity in digital and print media. Ideas worth spreading need an articulate vision, and I work to help you realise and implement this visually.